Tiffany Cummins, founder of TRC & Associates, is a National Publicity and Promotions Publicist with over 25 years of experience in Marketing & Public Relations. Tiffany is also a third generation Bay Area and San Franciscan. Having started her career at DDB Needham/Evans Group, Tiffany managed and was the publicist on all aspects of the 20th Century Fox account handling publicity and promotions for Fox Entertainment.
Later taking a Supervisor/Senior Publicist role, she and McCann-Erickson started the first film publicity arm for Sony Pictures Entertainment and BMG Records. Tiffany's work is reflected on such blockbusters that included Men in Black, My Best Friend's Wedding, Charlie's Angels, Ture Lies, Waiting to Exhale and Big Daddy to name a few. In addition to her studio experience, Tiffany has worked closely with several film festivals including The San Francisco Film Festival, Denver International Film Festival, Napa Film Festival and Mill Valley Film Festival.
Thus starting her own public relations boutique firm, TRC & Associates, based in Chicago. Here she represented multiple national and local clients, gaining national media exposure. Some included The New York Times, The Wall Street Journal, Smart Business Magazine, CBS, Variety Magazine, Glamour Magazine, Crain’s Chicago Business, Market Watch and Modern Luxury.
In 2014, Tiffany moved back to the Bay Area to partner with Claudia Ross at Cross Marketing PR and co-founded estate jewelry online boutique RoseRoss. At Cross, Tiffany worked with clients such as Christian Louboutin, Sinegal Estate Winery, House of Borel, GLADD, Bentley Reserve, Suit Supply, Fly Wheel Sports, Bass Entertainment Pictures, Drever Family Foundation and Michael Costello, all to secure national recognition in publications such as the Wall Street Journal, San Francisco Magazine, C Magazine, the San Francisco Chronicle, Brides Magazine, In Style, Forbes and Huffington Post.
David is a skilled and experienced marketer with more than 25 years of developing and executing highly successful marketing campaigns for entertainment and brand clients, through traditional and new media portals. His innate ability to grasp each category’s potential success, based on each client’s needs, is his true value. During his exceptional career, David has created and implemented marketing campaigns for major entertainment and brand clients, each campaign making a substantial difference in revenue.
After founding his own full-service agency in 2001, David served as Co-President at Allied Integrated Marketing, annually recognized by Ad Age as a Top 20 privately owned ad agency and a company he helped build beginning with a joint venture in 2005. During that time, he was also attributed with conceiving and developing a wildly successful online, entertainment-based community, exceeding revenue projections while satisfying multiple clients’ publicity and promotional needs.
David has received countless awards for his forward-thinking approach to marketing needs. His accolades include Entrepreneur Magazine’s “Hot 100 Companies,” “Media Agency of the Year” by Variety International and “Advertising Person of the Year” by the NAA.
David is all about the clients’ win and looks forward to delivering success to each and every one of TRC & Associates’ clients.
Social Media Director & Assistant Publicist
Margot Odell graduates from Bucknell University with a BA in Human Ecology in Design in May 2018. She works as the Social Media Director and Publisher for TRC & Associates. In the past she has worked as a Merchandising Intern and Stylist for JD Fine & CO in the San Francisco Bay Area, a Social Media Director for TradeMark Antiques in Lewisburg, PA and a Retail Sales Associate for Nordstrom Inc. In her free time she enjoys creating and styling clothing, spending time with friends and learning french.
Web Developer & Content Curator
Courtney Wilkins is a Multimedia Journalist. She specializes in fashion, but has a background in social media, editorial styling, content curation, web design and video production across print, digital and social platforms. As a curator she brings a fresh perspective which exposes creative innovative fashion visionaries.
Courtney has worked closely with companies and artists to help with branding, managing accounts and engaging with audience. Producing creative content and utilizing brand extensions are key to a thriving business. Incorporating social media platforms and social trends aid in the growth of artists.
Courtney is a Graduate M.A Fashion Journalism student from the Academy of Art University in San Francisco, California. She is amassing progressive fashion journalism and media experience. When it comes to her work she views it from all sides, from design to merchandising and multimedia.
Research & Marketing Assistant
Adriana Georgiades is a 23-year-old Greek South African currently pursuing her Master's degree in Fashion Journalism at the Academy of Art University in San Francisco. She grew up in Johannesburg, South Africa, where she lived with her parents and 3 younger brothers. Before moving to the US, she completed her undergraduate degree at Rhodes University in Grahamstown, where she double majored in Journalism & Media Studies and English Literature.