Tiffany Cummins, founder of TRC & Associates, is a National Publicity and Promotions Publicist with over 25 years of experience in Marketing & Public Relations. Tiffany is also a third generation Bay Area and San Franciscan. Having started her career at DDB Needham/Evans Group, Tiffany managed and was the publicist on all aspects of the 20th Century Fox account handling publicity and promotions for Fox Entertainment.
Later taking a Supervisor/Senior Publicist role, she and McCann-Erickson started the first film publicity arm for Sony Pictures Entertainment and BMG Records. Tiffany's work is reflected on such blockbusters that included Men in Black, My Best Friend's Wedding, Charlie's Angels, Ture Lies, Waiting to Exhale and Big Daddy to name a few. In addition to her studio experience, Tiffany has worked closely with several film festivals including The San Francisco Film Festival, Denver International Film Festival, Napa Film Festival and Mill Valley Film Festival.
Thus starting her own public relations boutique firm, TRC & Associates, based in Chicago. Here she represented multiple national and local clients, gaining national media exposure. Some included The New York Times, The Wall Street Journal, Smart Business Magazine, CBS, Variety Magazine, Glamour Magazine, Crain’s Chicago Business, Market Watch and Modern Luxury.
In 2014, Tiffany moved back to the Bay Area to partner with Claudia Ross at Cross Marketing PR and co-founded estate jewelry online boutique RoseRoss. At Cross, Tiffany worked with clients such as Christian Louboutin, Sinegal Estate Winery, House of Borel, GLADD, Bentley Reserve, Suit Supply, Fly Wheel Sports, Bass Entertainment Pictures, Drever Family Foundation and Michael Costello, all to secure national recognition in publications such as the Wall Street Journal, San Francisco Magazine, C Magazine, the San Francisco Chronicle, Brides Magazine, In Style, Forbes and Huffington Post.